Banyan Tree Holdings

Banyan Group's growth model is unusually technology-intensive for its size: it is opening new hotels, residences and spa/wellness formats across 20+ countries at a pace (10+ properties/year) that its legacy, largely on-premise PMS/ERP/HCM stack was not originally built for. The clearest opportunity is workflow and data-platform tooling that helps a lean corporate technology team standardise onboarding of new properties/brands, unify guest and loyalty data across a fragmented brand portfolio (12 brands under one loyalty umbrella), and support the Residences segment's growing after-sales/handover administration (S$604.4m of unrecognised residences revenue to be recognised through 2026 and beyond).

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